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<p class="MsoNormal">Sea Education Association is currently seeking to hire a Digital marketing Coordinator. For details and to apply:<o:p></o:p></p>
<p class="MsoNormal"><a href="https://www.sea.edu/about_sea/employment#Digital-Marketing-&-Website-Coordinator">https://www.sea.edu/about_sea/employment#Digital-Marketing-&-Website-Coordinator</a><o:p></o:p></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal"><b>Digital Marketing & Website Coordinator <o:p></o:p></b></p>
<p class="MsoNormal"><b><o:p> </o:p></b></p>
<p class="MsoNormal">Sea Education Association (SEA) seeks a Digital Marketing Coordinator. The ideal candidate should be energetic and able to work independently as well as collaboratively with a team, experienced planning and creating marketing content, web
design and development, managing projects, and designing digital and print materials.
<br>
<br>
<o:p></o:p></p>
<p class="MsoNormal">About SEA: SEA is a non-profit educational institution and an internationally recognized leader in undergraduate ocean education. Since 1971, SEA has educated undergraduate, high school and gap year students about the world’s oceans through
its Boston University accredited study abroad program, SEA Semester®. SEA is located on Cape Cod in the oceanographic research community of Woods Hole (Falmouth) and owns and operates two sailing research vessels: the SSV Corwith Cramer in the Atlantic Ocean
and the SSV Robert C. Seamans in the Pacific.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal">SEA is an equal opportunity employer and strongly encourages applications from people of color, persons with disabilities, women, and LGBTQ+ applicants. SEA is committed to the development of a multicultural environment. We value input
of multiple viewpoints and perspectives across the organization; our goal is to create an academic and working community that is rich with cultural, social and intellectual diversity.<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<p class="MsoNormal"><b>Job Responsibilities</b>:<o:p></o:p></p>
<p class="MsoNormal"><o:p> </o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Maintain and expand Sea Education Association’s brand recognition within a variety of audiences, including but not limited to high school and undergraduate students and their families, study abroad offices, college
professors, the SEA alumni family, the tall ship sailing community and the marine science community<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Implement and oversee SEA’s social media strategy across a variety of platforms including but not limited to Facebook, Twitter, Instagram, LinkedIn, YouTube, and Vimeo. Compile and share reports to provide feedback
and opportunities for improvement.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Coordinate and manage all paid online advertising initiatives through channels including but not limited to Facebook Ad Manager and Google Adwords.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Maintain relationships with and assist in content for all online program directories including but not limited to Abroad101.com, GoAbroad.com, and Terra Dotta Study Abroad Directory.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Coordinate the distribution of e-newsletters and other print and digital student communications.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Analyze website traffic, leads, and conversions for all digital marketing channels and prepare reports and recommendations on a seasonal basis.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Investigate and recommend new marketing media technologies for SEA.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif">Assist in the organization, cataloging, and maintenance of SEA’s photo collections.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Calibri",sans-serif;color:#222222;background:white">Maintain professional relationships with SEA vendors including graphic designers, printers, and other vendors as needed to assist in the production and distribution of SEA’s print
materials and promotional items across all departments.</span><span style="font-family:"Calibri",sans-serif"><o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Arial",sans-serif;color:#222222">Coordinate the design and development of SEA’s website, monitoring the overall public image and design standards</span><span style="font-family:"Calibri",sans-serif"><o:p></o:p></span></li><li class="MsoNormal" style="color:#222222;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
<span style="font-family:"Arial",sans-serif">Respond to requests for website additions and modifications in a timely manner<o:p></o:p></span></li><li class="MsoNormal" style="color:#222222;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Manage various 3<sup>rd</sup> party tools integrated into the SEA website, including but not limited to Authorize.net, Emma, Calendly, Issuu, Citrix Sharefile, SoundCloud, Zapier, 123 Contact Form
<o:p></o:p></li><li class="MsoNormal" style="color:#222222;mso-margin-top-alt:auto;mso-margin-bottom-alt:auto;mso-list:l1 level1 lfo1">
Be the point of contact for the Rackspace (host of the website)<o:p></o:p></li></ul>
<p class="MsoNormal"><s><o:p><span style="text-decoration:none"> </span></o:p></s></p>
<p class="MsoNormal"><b>Requirements</b>: <o:p></o:p></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l0 level1 lfo2">
<span style="font-family:"Calibri",sans-serif">Minimum of a Bachelor’s degree.<o:p></o:p></span></li></ul>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">1-2 years marketing and web design/development experience with a focus on digital marketing and social media.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Understanding of PHP, HTML5, CSS, and search engine optimization<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#222222;background:white">Proficiency in Expression Engine CMS or other PHP based CMS system (such as Wordpress)</span><span style="font-family:"Calibri",sans-serif"><o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-size:9.0pt;font-family:"Arial",sans-serif;color:#222222;background:white">Understanding of responsive web design and development
</span><span style="font-family:"Calibri",sans-serif"><o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Ability and initiative to work both in a team-oriented environment and independently.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Proficiency in social media use and marketing.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Demonstrated experience with Facebook Ads Manager.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Video production skills<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Experience developing content for HTML emails to increase open, click-through, and conversion rates.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Availability to work occasional nights and weekends to staff marketing related events.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Excellent written communication skills demonstrating accuracy and attention to detail.<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Proficiency in Adobe InDesign, Photoshop, Illustrator and Dreamweaver<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Ability to remain current with changing use of various media for marketing, web development and outreach purposes.<o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;mso-list:l3 level1 lfo3">
<span style="font-family:"Calibri",sans-serif">Digital photography skills<o:p></o:p></span></li></ul>
<p class="MsoNormal"><s><o:p><span style="text-decoration:none"> </span></o:p></s></p>
<p class="MsoNormal"><b>Other Desired Qualifications:<o:p></o:p></b></p>
<ul style="margin-top:0in" type="disc">
<li class="MsoListParagraphCxSpFirst" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo4">
<span style="font-family:"Calibri",sans-serif">Familiarity with SEA Semester<o:p></o:p></span></li><li class="MsoListParagraphCxSpMiddle" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo4">
<span style="font-family:"Calibri",sans-serif">Personal study abroad experience and/or familiarity with the field of international education.<o:p></o:p></span></li><li class="MsoListParagraphCxSpLast" style="margin-left:0in;mso-add-space:auto;mso-list:l2 level1 lfo4">
<span style="font-family:"Calibri",sans-serif">Mobile app development<o:p></o:p></span></li></ul>
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<span style="font-size:12.0pt;color:black">SEA offers a competitive benefits package including medical/dental/vision/life insurance, vacation/sick/personal/holidays, retirement plans, Aflac and flexible spending accounts.<o:p></o:p></span></p>
<p class="MsoNormal"><b>How to apply:<br>
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<p class="MsoNormal">Please submit a resume, cover letter, and three references to<span class="apple-converted-space"><span style="font-size:11.0pt;color:black"> </span></span><a href="mailto:marketingsearch@sea.edu" title="mailto:marketingsearch@sea.edu"><span style="font-size:11.0pt">marketingsearch@sea.edu</span></a>.
Applications will be accepted until the position is filled.<span style="font-family:"Times New Roman",serif"><o:p></o:p></span></p>
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<b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#4A4A4A">Doug Karlson</span></b><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#4A4A4A"><br>
Marketing & Communications Coordinator<br>
Sea Education Association <br>
P.O. Box 6 • Woods Hole, MA 02543<br>
<b>t:</b> 508.540.3954 x523<br>
www.sea.edu | #SEASemester<br>
</span><a href="https://www.sea.edu/documents/e_signatures/dkarlson.html"><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:blue">SEA Fact Sheet</span></a><span style="font-size:9.0pt;font-family:"Tahoma",sans-serif;color:#4A4A4A"><o:p></o:p></span></p>
<p class="MsoNormal"><a href="https://www.facebook.com/SEA/"><span style="font-size:11.0pt;font-family:Times;color:blue;text-decoration:none"><img border="0" width="17" height="17" style="width:.177in;height:.177in" id="Picture_x0020_5" src="cid:image002.png@01D76760.BA0DD8F0" alt="http://www.sea.edu/images/sea_images/facebook-blue-24.png"></span></a><span style="font-size:11.0pt;font-family:Times"> </span><a href="https://twitter.com/SEA_Semester/"><span style="font-size:11.0pt;font-family:Times;color:blue;text-decoration:none"><img border="0" width="17" height="17" style="width:.177in;height:.177in" id="Picture_x0020_4" src="cid:image003.png@01D76760.BA0DD8F0" alt="http://www.sea.edu/images/sea_images/twitter-blue-24.png"></span></a><span style="font-size:11.0pt;font-family:Times"> </span><a href="https://www.instagram.com/sea_semester/"><span style="font-size:11.0pt;font-family:Times;color:blue;text-decoration:none"><img border="0" width="17" height="17" style="width:.177in;height:.177in" id="Picture_x0020_3" src="cid:image004.png@01D76760.BA0DD8F0" alt="http://www.sea.edu/images/sea_images/instagram-blue-24.png"></span></a><span style="font-size:11.0pt;font-family:Times"> </span><a href="https://www.youtube.com/user/SeaEducationAssn"><span style="font-size:11.0pt;font-family:Times;color:blue;text-decoration:none"><img border="0" width="17" height="17" style="width:.177in;height:.177in" id="Picture_x0020_2" src="cid:image005.png@01D76760.BA0DD8F0" alt="http://www.sea.edu/images/sea_images/youtube2-blue-24.png"></span></a><span style="font-size:11.0pt;font-family:Times"> </span><a href="https://www.linkedin.com/school/50115/"><span style="font-size:11.0pt;font-family:Times;color:blue;text-decoration:none"><img border="0" width="17" height="17" style="width:.177in;height:.177in" id="Picture_x0020_1" src="cid:image006.png@01D76760.BA0DD8F0" alt="http://www.sea.edu/images/sea_images/linkedin-blue-24.png"></span></a><span style="font-size:11.0pt;font-family:Times"><o:p></o:p></span></p>
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