<html xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office" xmlns:w="urn:schemas-microsoft-com:office:word" xmlns:m="http://schemas.microsoft.com/office/2004/12/omml" xmlns="http://www.w3.org/TR/REC-html40"><head><meta http-equiv=Content-Type content="text/html; charset=us-ascii"><meta name=Generator content="Microsoft Word 12 (filtered medium)"><style><!--
/* Font Definitions */
@font-face
{font-family:Calibri;
panose-1:2 15 5 2 2 2 4 3 2 4;}
/* Style Definitions */
p.MsoNormal, li.MsoNormal, div.MsoNormal
{margin:0in;
margin-bottom:.0001pt;
font-size:11.0pt;
font-family:"Calibri","sans-serif";}
a:link, span.MsoHyperlink
{mso-style-priority:99;
color:blue;
text-decoration:underline;}
a:visited, span.MsoHyperlinkFollowed
{mso-style-priority:99;
color:purple;
text-decoration:underline;}
p
{mso-style-priority:99;
mso-margin-top-alt:auto;
margin-right:0in;
margin-bottom:11.25pt;
margin-left:0in;
font-size:12.0pt;
font-family:"Times New Roman","serif";}
span.EmailStyle17
{mso-style-type:personal-compose;
font-family:"Calibri","sans-serif";
color:windowtext;}
.MsoChpDefault
{mso-style-type:export-only;}
@page WordSection1
{size:8.5in 11.0in;
margin:1.0in 1.0in 1.0in 1.0in;}
div.WordSection1
{page:WordSection1;}
--></style><!--[if gte mso 9]><xml>
<o:shapedefaults v:ext="edit" spidmax="1026" />
</xml><![endif]--><!--[if gte mso 9]><xml>
<o:shapelayout v:ext="edit">
<o:idmap v:ext="edit" data="1" />
</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal>If you haven’t yet signed up to attend this workshop which is making the rounds across the nation, it’s worth attending, to really sharpen your skills of connecting with your target audience. <b><span style='color:#E36C0A'>See below and check out attached flyer.<o:p></o:p></span></b></p><p class=MsoNormal>***********************************************************************************<span style='font-size:12.0pt'><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:20.0pt;color:#0070C0'><o:p> </o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:20.0pt;color:#0070C0'>Get Your Message Out With Water Words That Work<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><i><span style='font-size:18.0pt;color:#0070C0'>June 21, 2011<o:p></o:p></span></i></p><p class=MsoNormal align=center style='text-align:center'><i><span style='font-size:12.0pt;color:#0070C0'>Brought to you by the Waquoit Bay Reserve Coastal Training Program and Woods Hole Sea Grant<o:p></o:p></span></i></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Are you tired of struggling with message design and delivery? Would you like to learn what really works when communicating about water, conservation and coastal management issues? Then attend this dynamic workshop with nationally acclaimed communications expert Eric Eckl designed to revolutionize the way you communicate to public audiences about environmental issues.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>For those trained in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads — to turn passive “environmental awareness” into environmental action. Come and learn how to understand your audience, target your message and inspire people to action. If you speak or write about environmental issues in a professional or volunteer capacity you do not want to miss this workshop! The workshop will be relevant to both novice and seasoned communicators.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'>Register at: </span></b><span style='font-size:12.0pt;color:#E36C0A'><a href="http://www.waquoitbayreserve.org/eventshow.aspx?eventid=315">http://www.waquoitbayreserve.org/eventshow.aspx?eventid=315</a><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b>Testimonials from those who have attended Eric’s workshops recently:<o:p></o:p></b></p><p style='line-height:16.5pt;background:white'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>“Everyone in the conservation field needs this training…great, GREAT information!”<br><em><span style='font-family:"Calibri","sans-serif"'>– Coreen Evans Weilminster, <a href="http://www.dnr.state.md.us/bay/cbnerr/" title="water blog trainee">Chesapeake Bay National Estuarine Research Reserve</a></span></em><o:p></o:p></span></p><p style='line-height:16.5pt;background:white'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>“…in our last newsletter we incorporated some of your method in an article on pet waste… we received more response via phone calls, emails, and notes on payment coupons regarding that article than anything we have previously done. You have made us a believer.”<br><em><span style='font-family:"Calibri","sans-serif"'>–Jeremiah Johnson, <a href="http://www.beckleysanitaryboard.org/" title="environmental writing training participant">Beckley, WV Sanitary Board</a></span></em><o:p></o:p></span></p><p style='line-height:16.5pt;background:white'><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'>“Mr. Eckl is an environmentalist and also a marketing consultant who understands how to persuade people. He said that scientists, government officials, and his fellow environmentalists often…fail to get through because in many cases people don’t know what they are talking about and therefore don’t care. Mr. Eckl is absolutely right.”<br><em><span style='font-family:"Calibri","sans-serif"'>– Eric Smith, <a href="http://www.hometownannapolis.com/cgi-bin/read/TOP.html" title="environmental communications training participant">Annapolis Capital</a></span></em><o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'><o:p> </o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'>Kind regards, <o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt'>Tonna-Marie Rogers<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'>Coastal Training Program Coordinator<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Waquoit Bay National Estuarine Research Reserve<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Tel: 508-457-0495 ext. 110<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>E-mail: <a href="mailto:tonna-marie.surgeon-rogers@state.ma.us">tonna-marie.surgeon-rogers@state.ma.us</a><o:p></o:p></span></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>