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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal align=center style='text-align:center'><b><span style='font-size:20.0pt;color:#0070C0'>Get Your Message Out With Water Words That Work<o:p></o:p></span></b></p><p class=MsoNormal align=center style='text-align:center'><i><span style='font-size:18.0pt;color:#0070C0'>June 21, 2011<o:p></o:p></span></i></p><p class=MsoNormal><o:p> </o:p></p><p class=MsoNormal><span style='font-size:12.0pt'>Are you tired of struggling with message design and delivery? Would you like to learn what really works when communicating about water, conservation and coastal management issues? Then attend this dynamic workshop with nationally acclaimed communications expert Eric Eckl that is designed to revolutionize the way you communicate to public audiences about environmental issues.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>For those trained in different disciplines, environmental writing for everyday citizens can be a frustrating challenge, but the Water Words That Work message method makes it much easier to succeed. It’s designed to turn those blank stares into nodding heads — to turn passive “environmental awareness” into environmental action. Come and learn how to understand audience your audience, target your message and inspire people to action. <o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt'>Testimonials from those who have attended Eric’s workshops recently:<o:p></o:p></span></b></p><p style='line-height:16.5pt;background:white'> “Everyone in the conservation field needs this training…great, GREAT information!”<br><em>– Coreen Evans Weilminster, <a href="http://www.dnr.state.md.us/bay/cbnerr/" title="water blog trainee">Chesapeake Bay National Estuarine Research Reserve</a></em><o:p></o:p></p><p style='line-height:16.5pt;background:white'> “…in our last newsletter we incorporated some of your method in an article on pet waste… we received more response via phone calls, emails, and notes on payment coupons regarding that article than anything we have previously done. You have made us a believer.”<br><em>–Jeremiah Johnson, <a href="http://www.beckleysanitaryboard.org/" title="environmental writing training participant">Beckley, WV Sanitary Board</a></em><o:p></o:p></p><p style='line-height:16.5pt;background:white'>“Mr. Eckl is an environmentalist and also a marketing consultant who understands how to persuade people. He said that scientists, government officials, and his fellow environmentalists often…fail to get through because in many cases people don’t know what they are talking about and therefore don’t care. Mr. Eckl is absolutely right.”<br><em>– Eric Smith, <a href="http://www.hometownannapolis.com/cgi-bin/read/TOP.html" title="environmental communications training participant">Annapolis Capital</a></em><o:p></o:p></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'>See attached flyer for more details about the workshop. <o:p></o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'><o:p> </o:p></span></b></p><p class=MsoNormal><b><span style='font-size:12.0pt;color:#E36C0A'>Register at: <a href="http://www.waquoitbayreserve.org/eventshow.aspx?eventid=315">http://www.waquoitbayreserve.org/eventshow.aspx?eventid=315</a><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Kind regards, <o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:12.0pt'>Tonna-Marie Rogers<o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:12.0pt'>Coastal Training Program Coordinator<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Waquoit Bay National Estuarine Research Reserve<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>Tel: 508-457-0495 ext. 110<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'>E-mail: <a href="mailto:tonna-marie.surgeon-rogers@state.ma.us">tonna-marie.surgeon-rogers@state.ma.us</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:12.0pt'><o:p> </o:p></span></p></div></body></html>