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<P>On Thursday, August 9 at 7:30 pm at the Cape Cod Museum of Natural </P>
<P>History Dr. Priscilla Coit Murphy will speak on her new book, What a </P>
<P>Book Can Do: The Publication and Reception of Silent </P>
<P>Spring. $5/member, $7/non-member. A book-signing will follow the program.</P>
<P>In this presentation Dr. Murphy will analyze the importance of </P>
<P>the book form that brought Rachel Carson's warnings to a national </P>
<P>audience well beyond the original serialization in The New </P>
<P>Yorker. The roles played by the publisher Houghton Mifflin, the </P>
<P>media, the chemical industries and the perceptions and expectations </P>
<P>of the public are explored.</P>
<P>This classic study of one book's history and significance will </P>
<P>have great appeal for audiences interested in the history of print </P>
<P>culture and the influence of mass communications.</P>
<P>For further information, please contact the Cape Cod Museum of </P>
<P>Natural History,</P>
<P>508-896-3867, Ext. 129.</P></FONT></DIV></BODY></HTML>