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<p class="MsoNormal">Please post and distribute the attached WHOI MPC seminar notice. Thank You! Alison
<o:p></o:p></p>
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<p class="MsoNormal"><b><span style="font-size:12.0pt;font-family:"Times",serif">Monday, April 4<sup>th</sup>
<br>
10:00 a.m.</span></b><span style="font-size:12.0pt;font-family:"Times",serif"><br>
<b><i><span style="color:black">Marine Policy Center Seminar<o:p></o:p></span></i></b></span></p>
<p class="MsoNormal"><b><i><span style="font-size:12.0pt;font-family:"Times",serif;color:black"><br>
</span></i></b><b><span style="font-size:12.0pt;font-family:"Times",serif">Demand-driven Conservation<i><span style="color:black"><br>
</span></i></span></b><span style="font-size:12.0pt;font-family:"Times",serif;color:black">Michael Weir, Marine Policy Center<br>
</span><span style="font-size:12.0pt;font-family:"Times",serif">Sponsored by: Marine Policy Center
<br>
Smith Conference Room, 86 Water Street, Woods Hole<o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Times",serif">While regulatory environmental interventions can clearly produce conservation benefits, there is increasing awareness of their limitations. A promising alternative to regulatory intervention is the
idea that reducing consumer demand can <i>incentivize</i> conservation, driven by
<i>demand-side</i> interventions such as information campaigns or new product introductions. However, the effectiveness of demand-side interventions is difficult to ascertain. Coupling a general bioeconomic framework with experimental methods, we are the first
study to present a general approach for assessing the efficacy of demand-side interventions. As an exemplary case, we apply our theoretical framework in the context of marine fisheries and uncover significant heterogeneity in the potential effectiveness of
demand-side interventions. Our experimental results indicate that the introduction of a novel cellular seafood alternative can translate to a 12.5% biomass increase, on average, for one iconic species: bluefin tuna. These results can help illuminate and guide
the increasing practice of using demand-side conservation interventions to tackle some of society's greatest environmental challenges.<o:p></o:p></span></p>
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